Outsmarting Netbooks?

Posted by Zealot on Aug 25, 2009

closeThis post was published 3 months 17 days ago. This info might have changed or might have become outdated.

snapdragon Can the end of the “Netbook Era” already be upon us? What’s more, will the netbook’s extinction event be the return of a technology that had it’s glory days 10 years ago?

I vividly remember the time when, as far a mobile computing was concerned, RISC chips were king and most of them featured ARM architecture. Underpowered, tiny ARM-based RISC chips ran all the coolest PDAs (yeah, I know, but that wasn’t always an oxymoron) from Palm and HP and Dell and Sony…and the hottest mobile phones. In some areas that popularity has never died. At least one RISC chip was found in 98 percent of all phones sold in 2007 and other consumer electronics such as handheld games, MP3 players, external hard drives, routers and more still utilize RISC chips. Low power consumption was what made the ARM architecture the mobile CPU to beat. The smaller the device, the smaller the battery and the more it needed ARM.

However, the death of PDAs was a major blow to the popularity of ARM as a CPU for serious computing. Suddenly, mobile computing was about full size Notebooks running Celeron or Centrino chips. The coup d’grace came with the arrival of the iPhone. Smartphones used to be about the hardware, but with the iPhone’s success, it became software, software, software. Content was now king, and no one much cared about the chip powering it…but that was soon to change again.

The appearance of netbooks brought the last indignity. Suddenly the CPU was the issue again, but the market had outgrown the performance limitations of RISC and ARM. Netbooks become popular using Intel’s Atom chips with no ARM chips in sight, since after all, RISC chips can’t run Windows XP which has become the netbook OS of choice for most buyers.

Now however there has been a great deal of buzz about a new class of device built around ARM chips which is aiming to fill the desires of customers for an instant-on netbook, smaller and more like a smartphone in the way it connects to the net, that can be used for several days on a single charge. These have been dubbed Smartbooks by Qualcomm, who has pioneered the devices. Part of what makes such devices possible is the exceptional energy eficiency of the ARM architecture as well as the rise of new Operating Systems such as Android, custom Linux distros especially for small mobile devices, and the resurgence of older embedded software such as Windows CE.

An array of Smartbooks built around new generation ARM chipsets such as Qualcomm’s Snapdragon or Nvidia’s Tegra platform from a mix of well known players and more obscure vendors, including Acer, Foxconn Electronics, Pegatron Technology (owned by Asus), Compal Electronics and Inventec Appliances, are expected to hit the market starting in the latter part of this year, according to industry sources in Taiwan. Several different companies are expecting Smartbooks to become the mobile hit they had assumed UMPCs or MIDs would be.

However, there are those who have strong doubts. Netbook titans Asus has noted that market demand for ARM-based smartbooks is still not strong enough and so they have shelved their Android based Eee PC Smartbook indefinitely. Jerry Shen, CEO of Asus said, "Currently, I still don’t see a clear market for smartbooks" and he is not alone. All we need to do is look at the recent failures of OQO, Raon Digital and such promising devices as Flipstart PCs and Samsung’s Q series to realize that this is a very risky experiment. How many different ways can vendors try to sell people a device type they just don’t seem to want?

So are smartbooks going to take up the mobile computing slack as netbooks are absorbed back into notebooks, filing the niche between phone and PC? Will they finally realize the promise of MIDs and UMPC devices that always seemed so tantalizingly close to success or will they become just another failed attempt at selling people unnecessary technology.

Zealot (491 Posts) - Website | Twitter | Facebook


By day a department manager and writer for a major network device vendor...by night Zealot stalks the mean magnetic streets, striking fear into the hearts of bandwidth abusers and theme park mascots. Zealot has been involved with mobile devices for more than a decade now, starting off with dumb phones, moving to PDAs and then to smartphones, notebooks and netbooks with the odd PMP thrown in. Most of his mobile time currently is spent on a Treo Pro, Zune HD, Thinkpad T61, Gigabyte M912M or a Hackintoshed Compaq Mini 704. He proudly groks the Geek community and considers himself a Neo Maxi Zune Dweebie (thanks Will Wheaton!).

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  • raindog469
    The difference between smartbooks and UMPCs like the OQO is that smartbooks are coming to market at 1/5 to 1/10 the price of those.

    Of course, so did netbooks (does anyone remember that Shen himself originally promised the Eee would launch at $200, itself a response to the OLPC XO-1's $188 bill of materials?), but Microsoft and Intel fixed that "problem" in a matter of 18 months. The only thing to make smartbooks viable in an age of $300 laptops of varying sizes would be launching under $200 and hitting the magical $99 mark (unsubsidized) within a year or two, ushering in an era of almost-disposable drugstore computers like Flip did for camcorders. Last year's Atom-based netbooks can easily be had for $150-200 now, so this doesn't seem like an unbelievable scenario.

    That is, if the software is there. I think Ubuntu Netbook Remix would work better on something with a laptop form factor than Android would. The only people who think one has any better brand recognition than the other are people who haven't talked to the kind of non-technical people who'd buy most of them. Maybe Google's web-based stuff and Android's little app store would suit people find, but of the operating systems out there that run on ARM, Ubuntu certainly has the widest variety of software available to it, dwarfing WinCE, Android, Maemo or Symbian.

    Not that Symbian should be counted out either, since (assuming it actually pans out) "Runs Microsoft Office" is better to put on the outside of your box than any of the above.
  • breley
    You posted that because you knew I just ordered a Samsung NC10 netbook, didn't you? ;-)

    I would have loved to get my hands on an OQO when they were on closeouts around $150...
  • lucj
    The thing with those ARM based operating systems is that it's difficult to find a browser that supports all plug-ins that you get on Win XP. I never managed to get a perfect browsing experience out of one of those. Otherwise they'd be perfect.
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