Ballmer Does the Numbers
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In an exclusive interview with Michael Arrington today, Microsoft’s Steve Ballmer explained why Microsoft was staying out of the handset business….
So I think you can have an Apple in the phone business, or a RIM, and they can do very well, but when 1.3 billion phones a year are all smart, the software that’s gonna be most popular in those phones is gonna be software that’s sold by somebody who doesn’t make their own phone. And, we don’t want to cross the chasm in the short run and lose the war in the long run and that’s why we think the software play is the right play for us for high volume, even though some of the guys in the market today with vertically oriented solutions may do just fine.
That makes sense to me, especially when you consider that Windows has almost always left the matters of hardware to their partners (such as having Sharp making the new Pink phones) and been proven right to do so. People complain about their size now, but imagine how monolithic the company would be if the actually manufactured every PC that runs Windows? Would any government need to wait a second before slapping them with ever anti-trust law in the books? Apple and other companies only get away with making both software and hardware due to the fact that they have much smaller markets shares…though regulators have begun looking closely at Apple and the iPhone.
Clearly Microsoft continues to view their mobile offerings as just an extension of their core desktop/notebook business and I think that is a good thing. Time and time again Microsoft has said that they feel the transfer between phone and PC should be seamless and invisible, while Apple seems focused on making a closed mobile environment that begins and ends with the iPhone. I really look forward to seeing how closely Windows 7 and Windows Mobile 7 interact.
Zealot (473 Posts) - Website | Twitter | Facebook
By day a department manager and writer for a major network device vendor...by night Zealot stalks the mean magnetic streets, striking fear into the hearts of bandwidth abusers and theme park mascots. Zealot has been involved with mobile devices for more than a decade now, starting off with dumb phones, moving to PDAs and then to smartphones, notebooks and netbooks with the odd PMP thrown in. Most of his mobile time currently is spent on a Treo Pro, Zune HD, Thinkpad T61, Gigabyte M912M or a Hackintoshed Compaq Mini 704. He proudly groks the Geek community and considers himself a Neo Maxi Zune Dweebie (thanks Will Wheaton!).

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