I am sort of a realist here and my opinion is that the Microsoft Zune offerings since the initial launch in 06 have been on par with Apple offerings over that time. The problem is that Apple was an innovator and blaze the digital media trail way before Microsoft got their feet in the pool. They have a huge head start and being that the iPod line is the Xerox of media players, they have a strong, SUPER STRONG foothold in the accessory game too. Not to mention, the iPod is a cultural icon now.
There is no doubt that Apple has done real good to build their iPod brand and this is nothing Microsoft can ever undo. Can Microsoft catch up? No. I don’t think so, but I do think they can capture a decent enough share to be valid. PC Mag’s Lance Ulanoff has 10 ways that Zune can beat the iPod Touch. It’s a great read, I suggest heading over to check it out.
Okay, please stop laughing. There have been cases of upstarts beating well-established rivals. Before Microsoft Word came along, many of us were using WordPerfect and WordStar. Before Google came along, we used AltaVista and Yahoo. Before Internet Explorer came along, we used Netscape, and now we’re watching IE lose ground to Firefox. Trust me, crazy things happen in the technology space. So, it wouldn’t be unthinkable for the Zune to give the iPod touch a run for your money.
That said, Microsoft does need to strategize. Always happy to assist, I’ve come up with 10 ways that the Zune HD and Zune ecosystem, which includes the Marketplace on Xbox Live, can beat Apple at its own game. Some of my suggestions will require Microsoft to make a few product changes—but nothing major.
He has laid out 10 ways, head over to check them out…