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Now that HTC is moving more and more towards Android based phones, who will take up the slack in terms of Windows Mobile smartphones? Well, how about Korean up-and-comer LG?

Already the world’s third-largest mobile phone vendor according to their press release, LG announced today they will be launching three new phones over the next few weeks, all slated to run Windows Mobile 6.5 (due for release October  6th) No further word from LG about phone specs or what carriers and markets they will be released for.

As regards Windows Mobile 6.5, LG said that the new OS will “make it easier for users to navigate the Web”…which may be something of an oversimplification from what we have seen of WinMo 6.5 but certainly speaks directly to one of the main things consumers look for in a phone these days.

LG isn’t stopping with these first three however. The company says that they intend to launch a total of 13 new Windows Mobile phones around the world by the end of 2010. 13 phones in 16 months isn’t bad at all, and may very easily be enough to wrest the title of Windows Mobile Champion from HTC as well as giving them “Favored Vendor Status” once Windows Mobile 7 rolls around.

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By day a department manager and writer for a major network device vendor...by night Zealot stalks the mean magnetic streets, striking fear into the hearts of bandwidth abusers and theme park mascots. Zealot has been involved with mobile devices for more than a decade now, starting off with dumb phones, moving to PDAs and then to smartphones, notebooks and netbooks with the odd PMP thrown in. Most of his mobile time currently is spent on a Treo Pro, Zune HD, Thinkpad T61, Gigabyte M912M or a Hackintoshed Compaq Mini 704. He proudly groks the Geek community and considers himself a Neo Maxi Zune Dweebie (thanks Will Wheaton!).