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Dell recently ran a contest to give away two Dell Inspiron Mini netbooks while also expanding their twitter reach. The idea was to follow Dell’s new products twitter account, tweet about why you would make the best “parent” to adopt a homeless Mini, and then retweet like crazy.

I have no idea how well the tweet campaign worked, but it has been awhile since I have seen a tech advertising campaign designed around amorphous social guilt. I was really hoping they would have Sally Struthers show up somewhere in the marketing material.

The video that Dell put together for the campaign is cute in an unnerving sort of way. I sort of teared  up a bit at the image of the sad little Mini sitting all alone on the swingset. The netbook really looked miserable to me, made me want to load it up with Windows 7 and hug it….how twisted am I, really?

(Source: Liliputing)

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Zealot (476 Posts) - Website | Twitter | Facebook

By day a department manager and writer for a major network device vendor...by night Zealot stalks the mean magnetic streets, striking fear into the hearts of bandwidth abusers and theme park mascots. Zealot has been involved with mobile devices for more than a decade now, starting off with dumb phones, moving to PDAs and then to smartphones, notebooks and netbooks with the odd PMP thrown in. Most of his mobile time currently is spent on a Treo Pro, Zune HD, Thinkpad T61, Gigabyte M912M or a Hackintoshed Compaq Mini 704. He proudly groks the Geek community and considers himself a Neo Maxi Zune Dweebie (thanks Will Wheaton!).