Amazon Feeling the Heat

Posted by Zealot on Oct 07, 2009

closeThis post was published 2 years 7 months 15 days ago which may make its actuality or expire date not be valid anymore. This site is not responsible for any misunderstanding.

amazon-kindle-international-order-page In a sensible and unsurprising mood Amazon today not only dropped the price in the US for their Kindle Ebook reader, but massively extended the reach of their pioneering device (and thusly of Amazon’s Ebook sales) by announcing a global edition of the 6 inch money spinner.

The base Kindle, now called the “Kindle US Wireless” is available for 40 dollars less and will still only be able to download content in the US, so don’t count on it for your hometown newspaper while on that world tour you were planning.

As of today however you can preorder a Kindle 2 in over a hundred countries (in fact pretty much all of them save for those in the Middle East, boo hiss) for delivery in a couple weeks. The device will be able to download books and magazines all over the place (including the US) via AT&T and their roaming partners (considering AT&T’s Network problems in the US, this could be asking for trouble, but who knows).

Here is a bit of what Amazon has to say in their Press Release

The Kindle Store (www.amazon.com/kindlestore) offers international customers over 200,000 English-language books, including New Releases and New York Times Bestsellers, which are typically priced less than physical editions.  Over 1,000 different rights-holders now have books available in the Kindle Store, including leading publishers Atlantic Books, Bloomsbury, Canongate, Faber and Faber, Hachette, Harlequin, HarperCollins, Lonely Planet, Penguin, Profile Books, Quercus, Simon & Schuster and Wiley.

Considering the number of strong competitors that have surfaced for the Kindle such as the Sony Reader (as well as international options like the iRex) it is not surprising that Amazon rushed to release a more global version of the device. Since according to Amazon, when a book also has a Kindle version available the dead tree/ebook sales split about 50/50, there is just too much money to be made to concede the international market to other brands. It will be interesting to see how well the Kindle does in places like the UK, where they are coming to the table a bit late and more tied to a specific vendor then their rivals. It will be an interesting test of the new EPUB open standard that Google and now Sony is pushing. Will it stand up to Amazon’s marketing muscle or will readers choose a more proprietary reader with a big reputation. Is the Kindle an international status symbol? We shall see.

Zealot (839 Posts) - Website | Twitter | Facebook


By day a department manager and writer for a major network device vendor...by night Zealot stalks the mean magnetic streets, striking fear into the hearts of bandwidth abusers and theme park mascots. Zealot has been involved with mobile devices for more than a decade now, starting off with dumb phones, moving to PDAs and then to smartphones, notebooks and netbooks with the odd PMP thrown in. Most of his mobile time currently is spent on a Treo Pro, Zune HD, Thinkpad T61, HP Mini 311, iPod Touch 3G, iPad 16G or a Hackintoshed Compaq Mini 704. He proudly groks the Geek community and considers himself a Neo Maxi Zune Dweebie (thanks Wil Wheaton!).

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  • http://twitter.com/BlogKindle Blog Kindle

    I've put together a table that lists every country in which Kindle is available along with number of books, their pricing, wireless availability etc at http://blogkindle.com/2009/10/international-rel...

  • http://bardhaven.wordpress.com Zealot

    Really impressive work. Thanks.

    If you live outside the US or are planning to buy an international Kindle for travel, this is a great site to check out.

  • http://twitter.com/mobilitysite/status/4676931726 mobilitysite

    Amazon Feeling the Heat http://bit.ly/hvUpk

  • http://www.documentingrebecca.com/ Rebecca

    I just pre-ordered the international version. After dithering about this forever, I finally gave in to the Kindle for 2 reasons. First is the price of $10 on so many hardback new releases. Because they are taking a loss on so many titles, I don't know how long this will last. But I want to take advantage of it while I can. Second, even though it's a proprietary format – which had held me back all this time – I'm pretty sure someone will eventually come up with a converter hack. And, actually, even worse than the proprietary format is the fact that Amazon considers our copies licensed, rather than owned. I'm hoping that problem will be solved with the converter hack – that we will be able to store epub copies on our various devices to keep forever and ever.

  • http://www.documentingrebecca.com/ Rebecca

    I just pre-ordered the international version. After dithering about this forever, I finally gave in to the Kindle for 2 reasons. First is the price of $10 on so many hardback new releases. Because they are taking a loss on so many titles, I don't know how long this will last. But I want to take advantage of it while I can. Second, even though it's a proprietary format – which had held me back all this time – I'm pretty sure someone will eventually come up with a converter hack. And, actually, even worse than the proprietary format is the fact that Amazon considers our copies licensed, rather than owned. I'm hoping that problem will be solved with the converter hack – that we will be able to store epub copies on our various devices to keep forever and ever.

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