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Home » General, Opinion

FTC’s New Rules for Bloggers

Posted by ctitanic on October 7, 2009 – 12:35 am

This is something that most of us do, but now it is an official rule and if you don’t do it you could receive a fine of up to $11,000 according to PCWorld, page that have analyzed the regulations and summarized them in this article

As of December 1, the Federal Trade Commission is going to require bloggers, and prominent tweeters and Facebook types to disclose any paid endorsements to their followers, online friends and readers.

Every time that I receive anything from any company I say it clearly in my reviews. And that’s something learned from my other fellows bloggers. We do it because we think that is unethical to hide this fact. Others just do it because they feel more important saying that X company sent him/her X product to review. Come on! A little bit of fame does not hurt anybody. Tongue out

Another fact that I do not hide and my fellows MVPs do not hide too is that we are MVPs. That means that we are supposed to show the world all the new and good things that Microsoft releases. It does not mean that we should not criticize Microsoft but it says clearly that we believe in Microsoft and we like Microsoft products.

Anyway, it’s good to know these new regulations to avoid the fine. And be clear… This applies too to anything that any of you write in any forum. If you are bashing a product from the competition you should mention clearly what company you are working for.

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ctitanic (738 Posts) - Website | Twitter | Facebook

Working as IT Professional since 1994. IT Manager since 1999. Microsoft Most Valuable Professional in Tablet PC/UMPC since 2007. Owner/writer of www.ultramobilepc-tips.com . Published many articles in todoUMPC Magazine, www.todoUMPCmagazine.com, the first online magazine all about UMPCs. Maker of Tweaks2K2, a registry hacking tool for Pocket PC devices (www.tweaks2k2.com).





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  • Interesting points. Another thing is that many times (most of the time) OEM, Stores and others, lend us products to write about them. If we are not keeping them that can't be consider "a payment".
  • breley
    Lol, time to apply legal boilerplate disclaimers to my sig? :)

    Though, Zealot's first comment is interesting. I mean, how many commercials have their been on tv/radio/internet where products have been hawked by celebrities, with the implicit "This celebrity was paid to say this is a great product...and because he likes it you should too!" Does Tiger's hat have a disclaimer on it stating how much he was paid by Nike to wear it? In the interests of full disclosure, I feel that all celebrities on media must have a little cloud ticker above them stating any fees paid to them for any endorsement, whether worn or spoken or used. :D Maybe John Madden could find work whiteboarding over celebrities and write out their fees, kind of like PopUp Video on VH1.
  • And don't forget about product placement on TV and in the movies. Maybe we need more "bugs" on TV and the big screen warning about those.... :D

    Steve
  • Hey, if anybody wants to pay for my endorsement I am more than happy to blog about it.

    While this law is meant mainly for the Mossberg and Pogues and Arringtons and Scobles of the world (what is a "Facebook type", anyway?), it is still good practice for us little guys to disclose if we have been given a review copy of the things we are writing about, or if Big Ambitions Software left 25 large in a Pee Wee Herman lunchbox for us to review their new iUseless application.

    Ethics....you're soaking in it.
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