For Halloween, big time Twitter enthusiast and bigger time author Neil Gaiman (one half of Gaimanda) is working with BBC Audiobooks to create a collaborative short story, written by Gaiman and no less than a thousand co-authors using Twitter.

Here is the press release from the BBC about the project, which strikes me as a great way to use Twitter creatively…at least it sure beats most tweets, like “Late to work again, fell asleep on highway”.

This Halloween, BBC Audiobooks America (@BBCAA) is offering a treat for Twitter audiophiles: the chance to write a story with fantasy master Neil Gaiman. The New York Times bestselling author of The Graveyard Book and Twitter enthusiast (known as @neilhimself) will launch an original story-writing project on the popular social networking site October 13 at Noon EST.

Gaiman will tweet the first line of the story and fans can jump in and continue it with their own 140-character contributions. To participate, fans must log into Twitter (registration is free) and post in this format: @BBCAA Your Tweet Here #bbcawdio. Follow the story unfolding at #bbcawdio for minute-by-minute updates.

BBC Audiobooks America will compile the contributions of approximately one thousand tweets into a finished short story to be recorded by a professional narrator. The audiobook will be downloadable free athttp://www.BBCAudiobooksAmerica.com/trade and also available as a digital download at iTunes and other audiobook retailers in time for the holidays.

Speaking of Twitter, do you follow all your favorite MobilitySite authors? Look HERE to find out how.

Thanks to Smart Bitches, Trashy Books for the tip.