Moto Droid, Our New Gadget Overlord?
Boy Genius Report got it’s hands on the promotional mailers that are going out to continue the marketing campaign to introduce Verizon’s new Android-wielding juggernaut the Motorola Droid.
Needless to say they are sticking with the “menacing robot that does things the iPhone can’t” approach which has already piqued so much interest and gotten so many people excited. I wonder how this campaign is playing in the non-geek community? Do people want their phone to glare at them with an angry red eye? By an large, I admit I try to avoid products and people that can be described with lines like “It hears. It knows.” I imagine the next TV spots will include Motorola Droids crushing human skulls and iPhones beneath their steel feet, or using an Android app to control the weak minded fools in your office using microwaves.
And what is up with that “It’s not your next phone. It’s the one after that.” line? Isn’t the Droid supposed to be just a couple weeks away from release? What IS our next phone supposed to be then? Am I missing some delicate nuance?
Either way I am still loving the approach and hope they stick with it. At the very least, it is fascinating to see if it will work.
Zealot (471 Posts) - Website | Twitter | Facebook
By day a department manager and writer for a major network device vendor...by night Zealot stalks the mean magnetic streets, striking fear into the hearts of bandwidth abusers and theme park mascots. Zealot has been involved with mobile devices for more than a decade now, starting off with dumb phones, moving to PDAs and then to smartphones, notebooks and netbooks with the odd PMP thrown in. Most of his mobile time currently is spent on a Treo Pro, Zune HD, Thinkpad T61, Gigabyte M912M or a Hackintoshed Compaq Mini 704. He proudly groks the Geek community and considers himself a Neo Maxi Zune Dweebie (thanks Will Wheaton!).

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