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Those who beta tested W7 should have already received an email like this:

We’ve reached the final milestone in our Windows 7 release schedule—general availability! Thank you all for the feedback you have provided during the Beta and Release Candidate processes. You have helped us make this the strongest Windows client operating system to date.
For continued support for your deployment and migration processes—including resources to help you with application compatibility, security, networking, manageability, and much more—bookmark these resources:

- Guidance, tools, and demonstrations – Springboard Series for Windows 7 on TechNet

- Community advice, tips, and best practices – TechNet Windows 7 Forums

- Virtual labs, webcasts, and podcasts – Windows 7 IT Pro Events and Webcasts Portal

Also, to stay up to date on new resources, the latest guidance, and upcoming events, sign up to be a Springboard Series Insider!

Thank you for all your support!
The Springboard Series Team

Today many stores are making available many good deals including W7 for free in many of their new boxes. Do not miss this opportunity.