Android Rising, Motorola in Command

Posted by Zealot on Nov 23, 2009

closeThis post was published 2 months 19 days ago which may make its actuality or expire date not be valid anymore. This site is not responsible for any misunderstanding.

Android-motorola-robot According to AdMob, the firm that handles display and text ads for more than about 15,000 mobile Web sites and applications, Android is coming on strong with Motorola riding it back to relevance in a big way. Of course, keep in mind that AdMob is in the process of being acquired by Google (feel the noose tightening?) but still, ad page views don’t lie.

Of course Apple’s iPhone is still the leader in terms devices people use to surf the mobile web, but Android has increased worldwide with it’s main gains in the US. in America, six months ago Android had about 7 percent of the mobile ad requests, now a whopping 20 percent.

Of those 20 percent, about a quarter were on a Moto Droid, while 6 percent were on a Motorola Cliq. This means that Motorola is responsible for about a third of all Android use in the US, clearly making them the Android vanguard. Not bad for a company left for dead last year.

Now, if Motorola will be able to base long term growth on these numbers or if they are just reaping the short term benefits of being Google’s Android 2.0 poster child remains to be seen. Remember word is that Google has already moved on and is holding HTC’s hand as they make the NEXT flagship Android device, the Dragon. Without Google pushing them along Motorola could very easily make the Droid their new RAZR, churning out subtle variations and updates on their hit phone for years until they have sucked it dry….and then have nothing new to offer.

Zealot (495 Posts) - Website | Twitter | Facebook


By day a department manager and writer for a major network device vendor...by night Zealot stalks the mean magnetic streets, striking fear into the hearts of bandwidth abusers and theme park mascots. Zealot has been involved with mobile devices for more than a decade now, starting off with dumb phones, moving to PDAs and then to smartphones, notebooks and netbooks with the odd PMP thrown in. Most of his mobile time currently is spent on a Treo Pro, Zune HD, Thinkpad T61, Gigabyte M912M or a Hackintoshed Compaq Mini 704. He proudly groks the Geek community and considers himself a Neo Maxi Zune Dweebie (thanks Will Wheaton!).

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  • This means that Motorola is responsible for about a third of all Android use in the US, clearly making them the Android vanguard.

    I'm not sure about that claim. Assuming that ad viewing implies that 31% of Android handsets out there are by Motorola, that leaves 69% unaccounted for. I suspect HTC has a big piece of that. (I can't see the AdMob site from here for some reason, so I I don't know if HTC was tracked.)

    Now, if Motorola will be able to base long term growth on these numbers or if they are just reaping the short term benefits of being Google’s Android 2.0 poster child remains to be seen.

    Motorola has announced that they're trying to sell the handset division, so at best Motorola is trying to increase the value they'll get. Maybe before they couldn't even find a buyer, so this may get somebody interested.

    Regardless, I doubt that Motorola (the parent company) cares about the long-term prospects.

    Steve
  • mobithinking
    AdMob’s stats don’t tell us much about popularity of handsets, it tell us which type of handset view more ads on its network. So if AdMob sold quite a lot of ads in Apple-only applications – which it does – then it would make the iPhone look more popular than it really is. If you look at sales of mobile phones, Apple’s share is still surprisingly small.
    When you look at the targeting that some of these ad networks offer, it makes you wonder why they don’t share stats about how people use the mobile Web, what adverts they like etc, instead of what handsets they use. Unlike handset sales data, you can’t easily get that sort of thing from Gartner, IDC et al. See this guide to see what different mobile ad networks offer in terms of targeting: http://www.mobithinking.com/mobile-ad-network-g...
  • Finally, somebody who recognizes the semi-uselessness of AdMob's numbers. :D

    Steve
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