Now the New York Times is reporting that if you order a Nook today you will not see it before January 4th, but as I had predicted Barnes and Noble WILL send you a nice holiday themed order confirmation before Christmas in place of the ordered device. Beyond that, it appears that B&N may be chumming the water for a Cabbage Patch Kid style shopping bloodbath. In a tweet, B&N announced that WILL be a limited number of Nooks in a limited number of Brick and Mortar stores before the holidays…but won’t say which ones. Won’t Barnes and Noble love the spectacle of frantic shoppers running from store to store in hopes of scoring a Nook for under the tree, braining one another with hardcover copies of The Lost Symbol to get to that one precious Nook in the hands of a terrified shop assistant, who just wants to get home to her own family with her skin in tact…and what do you bet there will be cameras to record the moment to illustrate heartwarming holiday stories placed on YouTube and cable television news shows?
Viral Marketing, thy heart is black as soot.
More news after the jump.
So did Amazon react graciously to Nook’s supply-chain troubles, remembering they suffered similar headaches when the original Kindle was rolled out?
Oh you bet…this is the comment they sent into the NYT over the whole issue…
“Kindle is 40 percent thinner, 10 percent lighter, with 2 times the battery life. It’s the best-selling, the most wished-for, and the most gifted product on Amazon across all product categories — not just electronics. Kindle manufacturing is humming, and the latest generation Kindle — just released in October — is in stock and available for immediate shipment today.”
Harsh…but I admit, accurate. If you are buying now, the Kindle definitely seems your best Ebook Reader bet.
In other Kindle news, it appears the merciless hammering the KIndle DX is getting from academics, as well as the pressure from competitors like the Nook, is having an effect. In a Q & A post, Amazon has promised a fix to one of the most glaring problems brought up by students in the university trials…no way to organize your texts.
Q: When will Kindle have better options for organizing content?
A: We have heard from many of you that you would like to have a better way to organize your growing Kindle libraries.
We are currently working on a solution that will allow you to organize your Kindle libraries. We will be releasing this functionality as an over-the-air software update as soon as it is ready, in the first half of next year.
First half of next year….well now we know when to expect either the Kindle 3, or a firmware upgrade for the Kindle 2. By then either one will be LONG overdue.