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UPDATE: Read on for more photos and a video.

Here’s an interesting innovation in cases, custom cases created at ifrogz.com/myfrogz. Nike did something similar with their shoes recently. You can pick from 20 different color options and other finishes to make it truly theirs. After designing the case, you submit a customization code and the case will be shipped right away. These cases will set you back $34.99 and you can grab one at an AT&T Store.

“Our Luxe cases have been widely popular and customers were asking for a customizable option,” said Scott Huskinson, President and CEO of iFrogz. “Providing customers with the ability to create ‘Different Cases for Different Faces’ is a great next step for us and we are confident it will take in-store demand for the Luxe case to the next level.”

I am all for the customizing thing, but selling a box with a code to create a case only to wait for it to be delivered might not go over well. Consumers want instant gratification. Custom or not, I feel they’d probably rather buy a case that is not customized in the store that wait for one to be shipped. Maybe that’s just me, who knows. Either way, this is a cool idea.