“There’s a Lawsuit for That…”

Posted by Zealot on Nov 04, 2009

closeThis post was published 4 years 11 months 20 days ago which may make its actuality or expire date not be valid anymore. This site is not responsible for any misunderstanding.

181357-vzad_350 Poor old Barney Fife. Sometimes he just gets himself so riled up over folks teasin’ him and laughing behind his back that he just goes off half-cocked, and more often then not does just the wrong blessed thing.

Once again, AT&T is sticking with their Deputy Barney role in response to the recent “There’s a Map for That…” ads from Verizon. The ads, parodies of the “There’s an App for that” ads for the iPhone,  state that AT&T’s 3G network has far less coverage than Verizon’s. Whether that is strictly true or not I don’t know, but AT&T is not suing over the veracity of that statement. They also aren’t suing over the implication of poor service or anything to do strictly with their network or Verizon’s, to be honest.

AT&T are suing over the fact that they claim people don’t know what a 3G network is.

I mean it, you just couldn’t make this stuff up.

It goes like this….AT&T is apparently taking damage from the Verizon ads so they want them off the air as soon as possible. The best way to do this is to get an immediate restraining order from a judge, saying they cant be aired while the case is being heard. However, to do that they must convince a judge that the ads are “”disserving the public”.

Towards that end, AT&T says they took a poll in an unnamed mall (seriously) and according to them nearly one out of four people they asked thought the ads were saying that AT&T provided NO wireless coverage of any kind in most of the US, rather than that just their 3G coverage is poor. Basically AT&T are saying that it doesn’t matter that the maps have 3G clearly written on them, most people don’t get what 3G is so the ads are misleading. In the suit, AT&T gives no information about what questions they actually asked, how the survey was constructed, how many people were surveyed or where….you know, any of those little facts that could make such a poll relevant to the question.

I am hard pressed to think a judge will grant an injunction against the ads based on a “Peoples be STUPID” argument. The suit will certainly move forward, but I can’t see how the ads are disserving anyone but AT&T.

In fact, the entire lawsuit disserves AT&T since all it does is focus a great deal of new attention on the ads, giving Verizon massive amounts more publicity….absolutely free. It also makes AT&T seem vaguely pitiful and desperate. They have to sue Verizon to get them to airing the spots? To most people, that means that they must be accurate, or that AT&T has something to hide. After all, if they were false ads, AT&T could just air counter claims and fight it out with them on the merits. Instead they are saying that it isn’t what it looks like, the ads are unfair and shouldn’t be allowed…sounds like whining to me.

AT&T should take a lesson from their partner in crime, Apple. They have taken no notice of Verizon’s Droid ads targeting the iPhone. Steve Jobs just continues smiling serenely, above such sordid squabbling and unwilling to descend to the level of his inferiors, while he lets his fanboi legion of doom attack the ads.

Once again Apple is the cool, confidant Sheriff Andy while AT&T is poor Barney Fife, spluttering and squawking and calling his lawyers…making a fool of himself yet again.

Zealot (839 Posts) - Website | Twitter | Facebook


By day a department manager and writer for a major network device vendor...by night Zealot stalks the mean magnetic streets, striking fear into the hearts of bandwidth abusers and theme park mascots. Zealot has been involved with mobile devices for more than a decade now, starting off with dumb phones, moving to PDAs and then to smartphones, notebooks and netbooks with the odd PMP thrown in. Most of his mobile time currently is spent on a Treo Pro, Zune HD, Thinkpad T61, HP Mini 311, iPod Touch 3G, iPad 16G or a Hackintoshed Compaq Mini 704. He proudly groks the Geek community and considers himself a Neo Maxi Zune Dweebie (thanks Wil Wheaton!).

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  • badersk

    I wouldn't be surprised if at&t's survey was accurate. It is amazing to find out what people don't know.
    That said it would be better to run ads that inform the public rather than sue verizon.

    Too bad Apple doesn't take the same stance in regards to Windows, but rather resorts to mud slinging and half truths.

  • http://twitter.com/gg20k Daniel H

    Haha… Great title, 'cept I beat you to it: http://twitter.com/gg20k/status/5402633771

    -Goodguy20k

  • http://twitter.com/zefirotorna/status/5687007273 Rene Nachtnebel ✔

    Consumers are in a bad mood. That can build up in 2010 to a great shocker. #p2 http://bit.ly/13lC5d

  • http://twitter.com/mobilitysite/status/5416634952 mobilitysite

    New Post: “There’s a Lawsuit for That…” http://bit.ly/1TUVQt

  • http://bardhaven.wordpress.com Zealot

    Checks the time stamps, sighs and sends him a nickel.

    Fair's fair.

  • http://www.svpocketpc.com Pony99CA

    I'm sure your mom is proud. :D

    Steve

  • http://www.svpocketpc.com Pony99CA

    I wonder if Verizon will expose AT&T's hypocrisy. AT&T in their ads says “America's fastest 3G network”. If AT&T is mentioning 3G networks in their ads, how can they blame Verizon for doing the same?

    Also, isn't AT&T's claim disserving the public by making them think AT&T's entire network is faster than Verizon's?

    Oops….

    Steve

  • http://pocketprimer.com ProfJulie

    If I surveyed my family and friends I'll bet very few of them have a clue about what 3G means…(oh wait, you mean you can surf the web from a cellphone connection)?

    I think the question the average person (one who does not hang out in places like MobilitySite) would have for this advertising campaign is, “Who cares?”

  • http://twitter.com/doogald doogald

    AT&T has provided some justification for their lawsuit. It seems that Verizon is counting parts of their network with speeds that match 2.5G EDGE as 3G, but not doing the same for AT&T's network.

    See http://www.appleinsider.com/articles/09/11/10/a... .

    I live in what is a sea of red on Verizon's network but I never even get that slow “3G” speed – I'm stuck at 1xRTT at my house (basically, dial-up speed). And my vacation house, although red in Verizon's map, is actually part of US Cellular that allows roaming to Verizon (only in the last two years for data) but also not at 3G.

  • magnumfinger

    We all know that AT&T service is now on a plummet but we also need to settle the facts first and see the side of AT&.

    Updates: ATT had recently released a statement why they are suing Verizon. May the “there's a misinterpretaion for that that” image help you to understand better why AT&T is having a boiling-point over the matter.

    detailed sources: http://bit.ly/ATT-VS-VERIZON-Theres-a-misinterp...

    Hint: The conflict is about not including AT&T’s Zedge 2.5G on the picture :D

    Flame-on!

  • magnumfinger

    We all know that AT&T service is now on a plummet but we also need to settle the facts first and see the side of AT&.

    Updates: ATT had recently released a statement why they are suing Verizon. May the “there's a misinterpretaion for that that” image help you to understand better why AT&T is having a boiling-point over the matter.

    detailed sources: http://bit.ly/ATT-VS-VERIZON-Theres-a-misinterp...

    Hint: The conflict is about not including AT&T’s Zedge 2.5G on the picture :D

    Flame-on!

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