Zune Pass Price Cut?

Posted by Zealot on May 30, 2010

closeThis post was published 3 years 10 months 24 days ago which may make its actuality or expire date not be valid anymore. This site is not responsible for any misunderstanding.

zune-logo-on-building Olga Kharif at Bloomberg is reporting on an interview with Zune senior product manager Terry Farrell, where Farrell indicated a major price cut for the Zune Pass may be seen soon.

Zune Pass currently costs $14.99 a month, and even though Apple still has no direct answer to it, RealNetworks Inc.’s similar Rhapsody service cut it’s monthly price to $10 from $14.99 last April. Farrell didn’t say how far the Zune Pass price would drop, but one can assume due to Rhapsody it will drop to $10 or below.

So does this indicate continued life for the Zune music player, despite holding just 2% of the portable music player business? I would tend to doubt it. Rather, this sounds to me like Microsoft continuing to prime the pump for Windows Phone 7. We know that the Zune software will be an integral part of the new phone OS from Redmond, so dropping the price of one of the few clear advantages Zune has over iTunes would make perfect sense.

Still, for those of us addicted to using SmartDJ with a Zune Pass, this news is music to our ears. If you can’t be competitive, at least you can be cheap. It also comes on the heels of Alex Reeve of the UK MObile Group saying that the release of Windows Phone 7 will FINALLY bring the Zune Marketplace to the UK, I assume with Zune Pass in tow. Now, if they put the software on Mac and Linux, we will REALLY be rolling.

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Zealot (839 Posts) - Website | Twitter | Facebook


By day a department manager and writer for a major network device vendor...by night Zealot stalks the mean magnetic streets, striking fear into the hearts of bandwidth abusers and theme park mascots. Zealot has been involved with mobile devices for more than a decade now, starting off with dumb phones, moving to PDAs and then to smartphones, notebooks and netbooks with the odd PMP thrown in. Most of his mobile time currently is spent on a Treo Pro, Zune HD, Thinkpad T61, HP Mini 311, iPod Touch 3G, iPad 16G or a Hackintoshed Compaq Mini 704. He proudly groks the Geek community and considers himself a Neo Maxi Zune Dweebie (thanks Wil Wheaton!).

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  • http://twitter.com/mobilitysite/status/15036930587 mobilitysite

    Posted: Zune Pass Price Cut? http://bit.ly/csSj5c

  • http://twitter.com/buckley007/status/15040440634 michaelbuckley

    Zune Pass Price Cut? http://tinyurl.com/35oq5yo

  • http://www.svpocketpc.com Pony99CA

    Now, if they put the software on Mac and Linux, we will REALLY be rolling.

    By “we”, I assume you mean the 4 Macintosh owners and 2 Linux users who have Zunes…. :D

    Steve

  • http://bardhaven.wordpress.com Zealot

    THREE Mac owners…one got a Sansa for their birthday.

    SIGH

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