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Apple giveth…Apple taketh away, at least temporarily. Consider the strange day that creators of Pulse, a great media reading app on the iPad had yesterday.
First, Steve Jobs mentioned Pulse, developed as a class project by Stanford students Akshay Kothari and Ankit Gupta as one of the rising stars of the iPad…which it is. Pulse, to be reviewed here officially next week, takes RSS feeds and whips them through a magazine format blender, making them much easier to work with and read. It is just the sort of app that makes use of the iPad’s greatest strengths, namely constant connectivity and the big touchscreen.
However, a few hours after Steve praised the pair from Moscone, they got a letter from Apple’s lawyers explaining they were taking Pulse off the App store…or else the New York Times will sue.
Why exactly the Times (and the Boston Globe, also named in the suit) would get their subscriptions in a twist over this is beyond me, at least when considered at face value. Pulse allows you to access publically available RSS feeds and present them as either the RSS stub, or the webpage that they link to. The content itself is stuff several billion other RSS readers use for free every day from the Times and the Globe, what is their problem with Pulse?
The main things that seem to upset the Times are that you can send a tweet or facebook update about the content that detours around the sharing tools in place on the Times site (and which may then cut into their traffic or income) and that Pulse is a PAID app, so that as far as the lawyers are concerned these two Stanford guys are profiting from the Times content.
The cold hard fact that someone at the Times noticed is that if you have Pulse, the free New York Times apps in the App store are sort of useless, and the Times makes ad money off those. Now don’t get me wrong, I have always loved and used the New York Times apps for the iPhone and iPad, but they are about as creatively presented as a laundry list. They just aren’t as much fun to use as Pulse is.
So what happens to Pulse, which has been bouncing up and down the Paid Apps Top Ten list since release? Kothari (who I have exchanged emails with and seems to be a great guy) told All Things D that they would be removing all Times material and speaking to Apple again. Hopefully they will be back in the App Store soon then, with another paper, likely one without it’s own popular app, reaping the eyeballs on Pulse that the Times used to. Chicago Tribune perhaps?
Expect to see a full Pulse review next week as planned…hopefully this whole mess will be resolved by then…and if not, heck I am reviewing it ANYWAY. Take THAT, New York Times. Nyah nyah.

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