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“Superphone” has been growing into the hot buzzword over the last couple years, ever since it was coined on GigaOM by John Sangiovanni. Since then, the term has gone more than a little out of control. A Superphone is of course one of the big screened, app driven, powerful monsters that have become the big news on blogs like this one. The iPhone, the Droid X, the EVO 4G, the Galaxy S…can’t really call them Smartphones anymore…so why not Superphones?
The term has been taken up by Rob Glazer, the CEO Of RealNetworks. In fact, he likes the term so much he is hosting a mobile investing panel at the MobileBeat 2010 conference on July 12 called “The Year of the Superphone.”
However, when I look at the table he prepared comparing Smartphones and Superphones, the thing I have suspected for a long time was made even clearer than before…
He is right that there is little relation between a Smartphone and a Superphone…because Superphones are MIDs (Mobile Internet Devices) as Intel called them when they tried to popularize them a couple years ago (and more or less failed). This isn’t a new product category so much as the market catching up to the early adaptors and causing two product types, phones and MIDs, to converge at last.
This harkens back to my point last week, that while those devices are certainly Super, I doubt you can call them phones anymore. It is a bit like insisting that a Food Processor is a Blender. Sure it may have evolved from a blender, and you can use it as a blender, but to call it that obscures that it can do so much more.
Let’s drop the “phone” thing once and for all and admit it, these are handheld computers. The PPC model evolved. Nothing more nothing less. Now I know the terms PPC and MID and Mobile Internet Device are played out, and no one much likes Internet Tablets…How about Communications Tablet, or CommTab? I admit it sounds a little Star Trekky but I like it…and I am getting really sick of the word Superphones.

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