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Amazon has been having a VERY good week. It took a big, Apple-style gamble coming out with new Kindle hardware when the ebook war is being fought so fiercely and intently…and it paid off. Rather than being turned off by being asked to buy a new version of the popular device, Kindle fans are lapping up the Kindle 3 in record numbers and are applauding its improved screen and lighter weight.

Amazon is publically crowing that they are selling the devices as fast as they can make them, but of course still won’t release any solid sales numbers. At this point however, they don’t need them…everyone knows it is a solid hit.

So, Amazon has the best known ebook store, arguably the largest library, the top selling pure-player ebook reader, and now they have something else…a rave from David Pogue at the Times.

Here is just a taste of what Pogue had to say…

Really, though, what makes the Kindle so successful isn’t what Amazon added to it; it’s what Amazon subtracted: size, weight and price. Nook’s two-screen setup makes it fussy and complicated. Sony’s additional screen layers make the E Ink less sharp.

In the meantime, certain facts are unassailable: that the new Kindle offers the best E Ink screen, the fastest page turns, the smallest, lightest, thinnest body and the lowest price tag of any e-reader. It’s also the most refined and comfortable.

Very impressive indeed…plus Pogue all but admits that Amazon’s 10 to 1 lead over Apple in terms of books available in its library may make the Kindle into the iPod of ebooks…unassailable. Interesting days indeed.