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Ebooks: The $100 Sweet Spot has been Reached

Posted by Zealot on Aug 31, 2010

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ereaders-cruz-tablet(145x195)The Ebook Reader price war continues, as in a move I predicted a few weeks ago Borders has apparently dropped the prices on the two Ebook Readers they are selling in response to Amazon and Barnes & Noble both stealing their budget thunder with recent price cuts.

The Kobo Reader with an e-ink display had been selling for $149 and will drop to $129 while the Aluratek Libre with an LCD screen will drop from $119 to $99, finally dropping a mass-market Ebook Reader down below the $100 dollar price point. Many analysts have said that getting readers down under $100 would be a key element in mainstream acceptance of the devices. Neither the Kobo or the Libra have wireless. The new prices are not on the Borders website as of yet but are being reported by CrunchGear.

In a further move to up the ante, Borders will also be selling the two seven inch Android tablets about to be released by Velocity Micro side by side with the Kobo and Libre readers. The Cruz Reader R101 will be sold by Borders for $199 and the Cruz Tablet T103 will go for $299 respectively. The main difference between the two devices is that the Tablet has double the RAM of the Reader. The Reader will be available on Sept 30th and the Tablet on October 15th but both are ready for Pre-ordering now.

While some people feel that Borders has come into the ebook market too late to make much of a difference, they are certainly not doing so in half measures.

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Zealot (839 Posts) - Website | Twitter | Facebook


By day a department manager and writer for a major network device vendor...by night Zealot stalks the mean magnetic streets, striking fear into the hearts of bandwidth abusers and theme park mascots. Zealot has been involved with mobile devices for more than a decade now, starting off with dumb phones, moving to PDAs and then to smartphones, notebooks and netbooks with the odd PMP thrown in. Most of his mobile time currently is spent on a Treo Pro, Zune HD, Thinkpad T61, HP Mini 311, iPod Touch 3G, iPad 16G or a Hackintoshed Compaq Mini 704. He proudly groks the Geek community and considers himself a Neo Maxi Zune Dweebie (thanks Wil Wheaton!).

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    • http://www.moldtestingservice.com/ Asbestos Removal

      Very insightful and interesting. I hope some of the execs read and heed your suggestions.

    • http://www.moldtestingservice.com/ Asbestos Removal

      Very insightful and interesting. I hope some of the execs read and heed your suggestions.

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