New Kindle Ad Takes on iPad by the Pool

Posted by Zealot on Sep 13, 2010

closeThis post was published 3 years 11 months 6 days ago which may make its actuality or expire date not be valid anymore. This site is not responsible for any misunderstanding.

kindle-vs-ipadWell it appears that Amazon has designated its current arch enemy in the ebook reader wars…and it doesn’t rhyme with “crook”. Yes, the iPad seems to be new target for Kindle ads in the US.

Check out the new one as it goes after three Achilles Heels of Apple’s “magical” tablet….size/weight, poor readability in sunlight and price, price, PRICE. Plus if you use an iPad you sunbathe in a lame tshirt, while Kindle will make you look good in a black bikini.

Check out the ad after the jump…but before you do, at the end, beware the evil laughter.

Zealot (839 Posts) - Website | Twitter | Facebook


By day a department manager and writer for a major network device vendor...by night Zealot stalks the mean magnetic streets, striking fear into the hearts of bandwidth abusers and theme park mascots. Zealot has been involved with mobile devices for more than a decade now, starting off with dumb phones, moving to PDAs and then to smartphones, notebooks and netbooks with the odd PMP thrown in. Most of his mobile time currently is spent on a Treo Pro, Zune HD, Thinkpad T61, HP Mini 311, iPod Touch 3G, iPad 16G or a Hackintoshed Compaq Mini 704. He proudly groks the Geek community and considers himself a Neo Maxi Zune Dweebie (thanks Wil Wheaton!).

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  • http://twitter.com/alltop_mobile/status/24405338139 Alltop Mobile

    New Kindle Ad Takes on iPad by the Pool http://bit.ly/beqHcU

  • http://twitter.com/gadgetfeed/status/24396340496 Gadget Feed

    [MobilitySite] New Kindle Ad Takes on iPad by the Pool http://bit.ly/chmVZ2

  • http://www.svpocketpc.com Pony99CA

    I've seen the ad a few times, but don't remember any size/weight comments. I do remember the woman saying that the Kindle was $139 (so WiFi only) and that her sunglasses cost more. Sounds like she paid too much for her sunglasses….

    Steve

  • http://appcompanyipaddevelopment.com/ ipad developers

    Kindle is really perfect for its only purpose–e-reding, But if you need a multifunctional device — then iPad is still better. And of course a multipurpose device like iPad should be more expensive than Kindle. It's natural.

  • http://www.svpocketpc.com Pony99CA

    Yes, if you need something beyond an eBook reader, the Kindle probably isn't the best choice. Even though it can play music and browse the Web, those functions are currently too limited to be considered competitive with an iPad.

    And, while the price of dedicated eBook readers may always be cheaper than a multi-purpose device, that doesn't mean that the iPad is a bargain, either. I bought a limited netbook for under $200. After adding RAM and boosting the flash storage, I had probably spent $325-$350, which is at least $150 cheaper than an iPad. For that matter, it's also cheaper than the single-purpose (or maybe dual purpose if you count magazines and newspapers) Kindle DX.

    True, my netbook only has a 7″ display, but it also has a full keyboard and standard USB ports.

    Steve

  • http://www.svpocketpc.com Pony99CA

    Yes, if you need something beyond an eBook reader, the Kindle probably isn't the best choice. Even though it can play music and browse the Web, those functions are currently too limited to be considered competitive with an iPad.

    And, while the price of dedicated eBook readers may always be cheaper than a multi-purpose device, that doesn't mean that the iPad is a bargain, either. I bought a limited netbook for under $200. After adding RAM and boosting the flash storage, I had probably spent $325-$350, which is at least $150 cheaper than an iPad. For that matter, it's also cheaper than the single-purpose (or maybe dual purpose if you count magazines and newspapers) Kindle DX.

    True, my netbook only has a 7″ display, but it also has a full keyboard and standard USB ports.

    Steve

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