As the results of a recent Forbes and Google study show, the widening scope of smartphone use has made an impact on the way people conduct business. “The Untethered Executive: Business Information in the Age of Mobility” has revealed a sharp rise in smartphone use among executives, including facts like 28% of the 300 executives surveyed carry both a Blackberry and an iOS or Android device.
The increase in usage in the executive demographic has likely affected the development of more versatile smartphones. Last year, LG introduced the LG Expo, a Windows Mobile 6.5 smartphone with a pico projector attachment. The small size of the projector and outdated OS may have kept the Expo from becoming the main tool in executives’ toolboxes, but the availability of a pocket-sized pico shows that business users want to do more with their phones than just check business email and read MS Office documents.
Video has, in fact, become a critical part of the Internet
mix over the past 18-24 months. In April 2010, Nielsen
IAG reported that almost three-quarters (72%) of U.S.
Internet users view videos online—amounting to 144 million people.
The new CEO of the newly joined Continental Airlines and United Airlines, Jeff Smisek, used streaming video to acclimate employees to key changes in their business and long-term goals. The video presentation was used as a “way to help employees get to know the new management team and get the cultures together.” Younger executives are also more inclined to share work-related and viral videos more often than their counterparts over the age of 50.
As mobile handsets continue to improve, business will be able to finally extricate itself entirely from conference rooms. The LG Optimus 2X with a dual-core processor has just been announced, and a slew of tablets are finding their niche in executives’ hands. This study is a good indicator of what consumers will come to expect from their smartphones, and may also be a quasi-road map to the future of mobile technology. For more information on this study and a complete download if the results, visit the Forbes website.