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The problem with licensing WM6 for a device to end users, and not through the HW manufacturers, is that it needs to be customized to work. Partially to be efficient for the particular device (like how WinXP would have to be if we had 100MB hard drives - it would HAVE to be small). So you couldn't put in drivers for everything, only what you needed.
So, to get WM6 to work on your specific handheld, it needs to be tweaked, which is no trivial thing, and I am sure MS doesn't want your general user destroying their handheld and then suing them, because it takes someone with super powers* to do this tweaking.
[ * = super-geek powers]
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