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Not so bad, really . . .
Clearly there were a thousand plus queueing at the London Regent Street Apple Store. In Exeter where I live (pop 110K), there were over 100 queuing at one O2 store and 2 Carphone stores. There are four times as many stores per head of population offering iPhone as there were in the US, and the weather was far worse. There were also plenty of empty stores during the US launch. No surprise that the majority in the UK had few customers. If they had averaged 36 sales per store as the original poster suggested, that would have been around 50k sold on the first night. It was probably a third of that.
There are also already tens of thousands of unlocked iPhones already in use in the UK.
Finally the UK press, despite praising the iPhone technically, characterised anyone who bought one on the first day as an "utter wazzock" (thank you Daily Telegraph), or similar. Not surprisingly most normal people have decided to wait until the fuss dies down before going ahead.
Despite what you may think, the "hype" is largely created by the media, not Apple. Don't blame Apple for hopping on board when it's offered.
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