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Credibility on the part of the reviewer is essential to the overall usefulness of their review. This credibility is in question if:
1. a reviewer is perceived to be on the strings of the company that produced the game in any way;
2. the reviewer is perceived to be a "fanboy" of a particular platform or game type;
3. the reviewer is giving out scores that are consistently out of whack with reality (could be too high OR consistently too low);
4. the review reveals that they have really spent very little time with the game and don't really understand it;
5. the review contains obvious errors and inaccuracies;
Any one, or combination, of these severely damages the review and should cause the reader to take it with a grain of salt. Thus, reviewers need to try and eliminate even the appearance of any of the above. Remember, the audience is sovereign. Their perception (whether accurate or not), is their reality.
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