Many apps include more than one icon in their .EXE or .DLL.
By editing the .LNK with any text editor you can instruct the link to use one of the other included icons instead of the default one.
This works for files both in ROM or not.
If there is only one icon included then you'll have to use one of the methods above.
Here's a link that explains a bit more about editing or creating .LNK files.
http://discussion.brighthand.com/sho...hreadid=117597