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Practically everybody only gets half of what a product is sold for. Distribution chain gets the other half...thats life. Applies to pc games, console games, etc.
As for the "they don't sell enough of the games" line, part of that is due to price. Lower the price, sell more. I would assume that these businesses are smart enough to sell at a profit maximizing price...except that since so many games are exactly $20, i find it hard to believe that they take that into account...
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