As an update to the improved ETA's - I took a business trip this week. I compared OCN5 ETA calculations to Microsoft Streets and Trips ETA calculations.
Car Fast 349 miles / 6' 02"
Car Std 349 miles / 6' 18"
MS&T 348 miles / 5' 48"
The trip consisted of 35 miles of fairly busy two and four lane roads, followed by the remainder as interstate miles. I generally drive slightly above the speedlimit (sometimes more

). Interstate speeds are generally around 77-78 mph on the open road; slower of course in construction zones and high traffic areas.
My actual time for this trip including stops for gas,etc was about 5 hours and 40 minutes. ETA's were pretty accurate as far as I'm concerned (within ~6%). Obviously, driving patterns play a big role in ETA estimates. Most are also calculated as pure driving time (no stops). The time spent on my two stops were probably made up for by increased hwy speeds.