Google Maps has been upgraded to include the "Latitude" feature. Latitude is the sharing of your (phone's) GPS/Cellular location to predefined google contacts.
Google Latitude
Google Mobile | Latitude for your phone
Latitude - Mobile Help
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With Google Latitude, you can:
See where your friends are and what they are up to
Quickly contact them with SMS, IM, or a phone call
Maintain complete control over your privacy
Enjoy Google Latitude on your phone, PC, or both.
From your mobile phone - View your friends' locations and status messages and share yours with them. (Supported phones)
From your computer - View your friends' locations and status messages on a full screen even without a compatible phone or data plan. Click here to see your friends from your PC.
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It seems fairly cool, but I'm not certain I have a great deal of use for it... It still requires your "friends" to have data connections