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Emailed to people who placed an order for the mis-priced axims.
Dear Customer,
Dell Canada strives to ensure the most positive Dell experience for each of its customers.
Recently, an error was made on dell.ca that caused the customer experience to be
less positive than we would like.
On the evening of April 4, 2003, we posted pricing for the sale of our Axim X5 handheld
units on our web site that was in error. While the advertised prices for these units
were clear and correct, data entry issues elsewhere on our web site applied a price
to the units that was an obvious error. On the morning of April 5, we discovered
the error and began taking active steps to resolve it. By the morning of April 7,
we were able to resolve the error completely. However, before the error was resolved
completely many of you acted and placed orders.
At Dell Canada, we place the highest priority on customer care and apologize for
any actions that may result in inaccuracies on our web site. As mentioned in our
previous e-mail to you, we regret that we cannot honor the pricing that temporarily
appeared to be available on dell.ca.
However, we do understand that this error may have caused you some inconvenience.
As a result, we would like to make it up to you by presenting you with a goodwill
offer on our Axim X5 handheld units. This goodwill offer provides you
with a $50 reduction off the regular price of $379 for each 300C unit and $150 reduction
off the regular price of $549 for each 400C unit (exclusive of shipping and applicable taxes)
in the event you still wish to place your order.
To receive this time limited offer, please respond to this e-mail by 5 p.m.
on Monday, April 14th and a Dell representative will contact you to book your
Axim purchase under this goodwill offer. (Limit of one unit per original unit
ordered – no exceptions. This offer is not combinable with any other discounts or promotions.)
Again, Dell Canada apologizes for any inconvenience caused by this error and looks forward
to your continued support as a Dell customer. If you have any further questions,
please call 1-800-847-4096 or e-mail us at [email]CA_Canadacs@Dell.com[/email] .
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