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Old 09-18-07, 10:40 AM   #1 (permalink)
Chris Leckness
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'Directions' expands service and adds events

image Dial Directions today expanded its free, voice-activated 'directions' phone service to six metro areas, including Chicago, Dallas, Denver, Sacramento, San Diego and Washington, D.C. The service was already available in the San Francisco Bay area, and the greater metro areas of New York and Los Angeles.

On any cell phone, users simply dial "DIR-ECT-IONS" (347-328-4667), speak their starting location and destination (address/intersection, store or event), and the service instantly sends driving directions by text message.

"Whether you're looking to get to an address, finding the nearest business chain, or attending a local event -- it's all just a simple, free call from any cell phone," said Amit Desai, cofounder and chief product officer of Dial Directions. "Consumers from all walks of life are giving Dial Directions rave reviews, because they find the service easy to use, accessible and free."

Dial Directions' new 'event' feature lets any caller get directions to a local event from any starting point. Any organizer can have an event supported in Dial Directions simply by self-publishing the event location at Dial Directions. After posting, organizers can tell their audience to get directions by dialing DIRECTIONS and saying the event name. In addition to directions, the service also provides event details, such as date and time.

Dial Direction's new event feature gives power to event social networking by providing speech-enabled directions on any cell phone. Many event social networking tools offer the ability for event search and sharing, but all lack an easy mechanism for providing directions to the event.

How it Works:  Any cell phone user can dial DIR-ECT-IONS, which is 347-328-4667, and say where they are and where they'd like to go -- the service understands and texts back turn-by-turn directions. Users can give a specific destination address or intersection, ask for the closest location of any chain store, like Starbucks or Borders or an event, like the San Francisco Autumn Moon Festival.

For more information visit Dial Directions

Source: Dial Directions press release

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