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Old 09-19-07, 01:39 PM   #1 (permalink)
Chris Leckness
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Webbys add Mobile Categories

With Internet Video, Online Advertising, and Mobile Booming, The 12th Annual Webby Awards Kicks-Off Call for Entries and adds 30 New Categories for Websites, Interactive  Advertising, Online Film & Video and Mobile

image Giving everyone from Internet upstarts to international advertising agencies to media powerhouses a
chance to share the stage with the likes of David Bowie, Al Gore, and Prince, The 12th Annual Webby Awards today kicked-off its annual call for entries with more than 30 new categories.

Categories making their debut this year recognize achievement in the rapidly expanding fields of Internet video, interactive advertising, and mobile content.

The Webby Awards will honor work in new video categories including Music, Sports, and Travel. New advertising categories include Integrated Campaigns, Online Guerilla Marketing, Mobile Advertising, and Online Commercials while Entertainment, Gaming, and Social Networking, are among the new mobile awards.

"Over the past year, we've seen new technologies open up whole new frontiers for expression and innovation on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "We are excited by the opportunities these new categories present us to honor these emerging online fields."

The Webbys' expansion comes on the heels of its most successful year ever. The 11th Annual Webby Awards and the first-ever Webby Film and Video Awards, which honor original film and video that premiered on the Internet, received a record 8,000 entries from over 60 countries. The awards season was capped by star-studded June galas attended by Internet luminaries including David Bowie, eBay CEO Meg Whitman, Beastie Boys, YouTube co-founders Steve Chen and Chad Hurley, Jessica Rose ("lonelygirl15"), Ninja of "Ask a Ninja", and the creators of "The Extreme Diet Coke and Mentos Experiments."

Nominees for The 12th Annual Webby Awards will be announced in April 2008, and winners will be honored at a gala ceremony in New York City in June 2008.

To enter work in more than 100 categories, visit Webby Awards .The early entry deadline is October 26, 2007.

Source: Webby Awards press release

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