Opening the door to new and emerging marketing opportunities for the do-it-yourself publisher, Lulu.com, the premier digital content platform on the Internet, today introduced its eBook Optimization service that allows users to format their works for viewing on Apple's iPhone and Sony eBook Reader.

For the first time, content publishers participating in the Lulu online marketplace can ensure that customers have the opportunity to download content onto handheld devices including the iPhone and Sony Reader, and take it wherever they go. Previously available only to large publishers, individual creators can now take advantage of the Lulu eBook Optimization service to reach the rapidly growing market of eBook readers.

Lulu's eBook Optimization service enables individual publishers to format existing PDF files for viewing on an iPhone or Sony Reader. The service is available for $25 per project and the publisher can then set the price and advertise his or her work as they see fit.

eBook Optimization is one of several recent enhancements to the Lulu.com user experience that makes it easier and more fun than ever to publish. In September, Lulu re-launched its Web site with new features, functionality and tools designed to help users create, buy, sell and share better content faster.

For more information visit Lulu

Source: Lulu press release

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