New Matchcaps Game Will Use the iPhone Safari Browser

iPhone users do not have to wait until next February to experience the power of gaming thanks to the ingenuity of Dr Pepper. Today, Dr Pepper released Matchcaps, the first-ever advergame designed specifically
for the iPhone Safari browser.

Developed by Imaginuity New Media, the game will follow the popular
"match three" format that online gaming fans have loved for years. Unlike
other games, the Dr Pepper game will not be affected by iPhone software
updates, as it is accessed via the Safari browser.

Consumers will not be required to download the new Dr Pepper advergame - gamers can gain access by simply browsing http://www.drpepper.com or going directly to the game at http://www.drpepper.com/matchcaps.

Apple announced last week plans to distribute kits to third party application developers in February. Dr Pepper plans on converting the game for download to the iPhone once the developer kit is made available in the
spring.

Source: press release

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