Chris Leckness

Yahoo! Catalyzes the Mobile Ecosystem by Delivering Compelling Products and Services Designed for the Mobile Consumer

Yahoo! announced today an expansion of the company's global mobile leadership, highlighted by nine new partnerships with leading mobile operators across Asia Pacific, as well as the availability of Yahoo! Go 2.0 in Chinese language for Taiwan. The expansion continues the trailblazing pace at which Yahoo! has developed compelling mobile services, fostered deep strategic partnerships with leading mobile operators and device manufacturers, and extended the reach of industry leading mobile services on a global basis.

Since the introduction of Yahoo! oneSearch in January of 2007, Yahoo! has announced distribution partnerships with 20 mobile operators around the world, offering leading mobile search capability to consumers. Earlier this month, Yahoo! expanded its partnership with Rogers Communications in Canada to become the exclusive mobile Internet search service on the Rogers Wireless mobile portal. In October, Yahoo! announced a deal with Telefonica to provide Yahoo! oneSearch as the search engine partner on mobile portals in 15 countries across Ireland, Latin America and the United Kingdom, as well as the integration of Flickr and Yahoo! Mail into Telefonica's portfolio of mobile Internet services.

 

The new partnership agreements announced today include leading mobile operators across the Asia Pacific region including Aircel Limited (India), BPL Mobile (India), Bharat Sanchar Nigam Ltd. (BSNL; India), DiGi Telecommunications Sdn Bhd (DiGi; Malaysia), PT EXCELCOMINDO PRATAMA Tbk. (Excelcom; Indonesia), PT Hutchison CP Telecom (Hutch 3; Indonesia), PT Indosat, Tbk (Indosat; Indonesia), PCCW Mobile HK Limited (Hong Kong) and Starhub Ltd (Singapore).

Additional mobile search partnerships announced this year include 3 Group (Italy and the United Kingdom), Globe Telecom Inc. (Philippines), Idea Cellular Limited (India), LG Telecom (Korea), Maxis Communications Berhad (Malaysia), PT Telekomunikasi Selular "Telkomsel" (Indonesia) SmarTone-Vodafone (Hong Kong) and Taiwan Mobile Co. (Taiwan).

With the launch of Yahoo! Go 2.0 earlier this year, Yahoo! has changed the way consumers access and use the mobile Internet. Yahoo! combines its powerful brand, deep experience in search and mobile technology, as well as its relationships with leading content providers, carriers, device manufacturers to deliver an unmatched mobile experience -- providing consumers with easy access to the open mobile Web.

Yahoo! Go 2.0 is an innovative application, designed specifically for the mobile user, that allows consumers the ability to personalize their mobile Internet experience with content from the entire Internet -- not just Yahoo! -- and a reinvention of search via oneSearch. The unique carousel design of the service makes it simple for consumers to quickly navigate the selection of Yahoo! Go widgets, personal channels for e-mail, local information, satellite and hybrid maps, news, sports, finance, entertainment, weather, Flickr photo sharing and search. Yahoo! Go 2.0 even features optional GPS integration on select devices. Localized versions of the service are available in 14 countries across Asia, Europe and the Americas.

"Until Yahoo! Go 2.0, no mobile application managed to assemble the fragmented Internet services into a single easy-to-use experience," said Ojas Rege, vice president of global mobile products, Connected Life, Yahoo!, Inc. "We're continuing to innovate and develop mobile products that deliver positive consumer experiences and drive the mobile market forward."

Source:Yahoo press release

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