You need to check this out ... Robert Scoble has a terrific piece up on the Apple brand promise but more importantly is the link to this article at ValleyWag. 

In the piece, "Apple flacks caught on tape acting like control freaks", a British journalist attempts to ask Apple executive Phil Schiller a question about the effective iTunes monopoly on downloads for the iPhone.

So all of a sudden since it is somewhat derogatory toward Apple, the PR folks jump in and end the interview and say they're "excited" about the iPhone and "want to stay focused."

Read Robert's piece and make sure you see the ValleyWag video .... just amazing!

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