Wireless Customers Can Order Flowers Through AT&T Mobile Web and Send Free Animated Floral Bouquets to Loved Ones From Wireless Multimedia Store

In time for Valentine's Day, AT&T and 1-800-FLOWERS.COM, today announced a Cupid Goes Wireless campaign. The program enables AT&T wireless subscribers to order flowers through a mobile Web application. Customers can send free animated floral bouquets from 1-800-FLOWERS.COM to friends and family through AT&T's Multimedia store.

AT&T's wireless subscribers are invited to place flower orders via the 1-800-FLOWERS.COM store through AT&T's MEdia Net mobile Web service. Subscribers can also elect to receive free special occasion flower-ordering reminders via text messaging and send free animated floral bouquets to sweethearts, friends and family through AT&T's Multimedia store. They are also encouraged to enter for a chance to win a $50 1-800-FLOWERS.COM gift card. A total of 100 gift cards will be awarded.

The program, which launches Friday, Feb. 1, is AT&T's first integrated mobile marketing agreement with an advertiser. The companies worked collaboratively to develop the customized Cupid Goes Wireless campaign to connect 1-800-FLOWERS.COM with wireless subscribers in an innovative, fresh and relevant way.

In addition to placing flower orders, customers are encouraged to send animated flower greetings that can include a personal message. The free service uses AT&T's My Veepers Messaging, which allows users to create personalized, animated talking greetings. Customers can choose from a gallery of flower greetings or make their own by uploading an image from their computer to create a personal character. Visit www.att.myveepers.com and click on Talking Animations to join the fun.

Customers can access the 1-800-FLOWERS.COM mobile Internet site through AT&T's MEdia Net mobile Web service through a few easy steps:

1. Click on More Categories on the MEdia Net home page from your wireless device.
2. Click on Shopping.
3. Click on 1800Flowers.

1-800-FLOWERS.COM's program is available on a number of AT&T's most popular consumer devices currently available in stores.

Source: AT&T press release