Chris Leckness

doubleTwist Corporation, a company devoted to helping consumers liberate their media, unveils its initial product offerings and announces the close of its Series A venture funding from Index Ventures and Northzone Ventures.

Founded in March 2007 by Monique Farantzos and Jon Lech Johansen (also
known as DVD Jon), doubleTwist's mission is to enable consumers to enjoy
their digital media on the widest possible range of devices. Although the
explosive adoption of CE devices has enabled any consumer to create and
consume digital media, the process of sharing and moving media between the desktop and various devices such as mobile phones, gaming platforms and set-top boxes has become increasingly painful. doubleTwist is addressing this pain point by empowering consumers to easily share, consume and sync audio, video and photos regardless of device, file format or social network.
"When you receive an email, you can read it on your Blackberry, web
mail, or Outlook. E-mail just works. With digital media such as video from
a friend's cell phone or your own iTunes playlists, it's a jungle out
there. It can be an hour-long exercise in futility to convert files to the
correct format and transfer them to your Sony PSP or your phone," said
Monique Farantzos, co-founder and CEO of doubleTwist.



"The digital media landscape has become a tower of Babel, alienating
and frustrating consumers. Our goal is to provide a simple and well
integrated solution that the average consumer can use to eliminate the
headaches associated with their expanding digital universe."
doubleTwist is introducing a complete solution for sharing media
between friends and family as well as syncing content to popular devices.
The initial doubleTwist product offerings include doubleTwist desktop, an
application featuring an intuitive interface for sharing, consuming and
syncing personal media; and "Twist me!," a social network application that
allows users to share media directly from their profile pages. The beta
release enables consumers to share media with their Facebook friends and
provides sync support for the Sony PSP, Nokia N Series, Sony Ericsson
Walkman & Cybershot phones, LG Viewty, and Windows Mobile smart phones such as those from HTC and Palm. Apple iPhone users will soon be able to view content they receive from friends by accessing doubleTwist from their phone's Safari browser.
The desktop application, which currently works on Windows XP or Vista,
is available as a free download at http://www.doubletwist.com. A Mac OS
version of the desktop application is expected in Q2 2008. Support for
additional devices will be added to doubleTwist desktop on a regular basis
and consumers are encouraged to request integration with their favorite
devices at doubleTwist.com.

With doubleTwist desktop, sharing content is as easy as dragging and
dropping files to friends. Users simply select the friends they want to
share photos, audio or video with and doubleTwist transparently uploads the files and notifies recipients of their availability.

doubleTwist has developed a "plug and play" solution for transferring
and syncing media to supported devices. When a user connects a digital
camera, mobile phone or PSP, media files are found and displayed on
doubleTwist desktop. Users select the media they wish to transfer and the
application transparently handles any necessary format conversions. The
application also integrates with iTunes, allowing users to sync their music
playlists and iTunes music purchases with their Sony Ericsson, Sony PSP,
Windows Mobile, LG Viewty, Nokia N series phones and Amazon's Kindle.
Source: doubleTwist Corporation press release... Thanks for reading this article, to comment on it, please click here...