Chris Leckness

New Distribution Agreement Extends YELLOWPAGES.COM Advertisers' Reach
YELLOWPAGES.COM, a subsidiary of AT&T Inc., today announced a distribution agreement with Microsoft Corp. that will put YELLOWPAGES.COM's comprehensive advertising listings and content in front of consumers who use Microsoft's local search sites. The agreement is expected to launch in early April, and it will give YELLOWPAGES.COM advertisers exposure through Microsoft's search pages within the Live Search and Live Search Maps properties, including MSN Yellow Pages.
"Our network approach to advertiser distribution provides value to businesses on YELLOWPAGES.COM properties and beyond," said Charles Stubbs, president and CEO of YELLOWPAGES.COM. "Our agreement with Microsoft supports our commitment to connect advertisers with local consumers and is another significant milestone for YELLOWPAGES.COM. We are pleased to be associated with Microsoft and its strong brand."
"This deal is a win-win for both Microsoft and YELLOWPAGES.COM — and for consumers and advertisers alike," said Erik Jorgensen, general manager of Search and Mapping for Microsoft. "YELLOWPAGES.COM has local business content that is valuable to our users and enhances their experience, and Microsoft's reach provides great value to YELLOWPAGES.COM advertisers."
The YELLOWPAGES.COM Network, which is distributed to leading Internet sites, mobile phones and AT&T U-verseSM TV, provides local advertisers with the expanded reach they need to effectively capture the attention of consumers anytime, anywhere. As a leading Internet Yellow Pages and local search destination, YELLOWPAGES.COM is focused on evolving with consumers' lifestyles and search habits by offering products and services that put relevant, comprehensive information in the hands of consumers who are ready to buy.
For more information on YELLOWPAGES.COM local search products, visit http://www.yellowpages.com/advertising.
Source: AT&T press release... Thanks for reading this article, to comment on it, please click here...