New Plans Offer Roll Forward Minutes, Unlimited 7 p.m. Nights & Weekends and Unlimited Text & Messaging Popular New Features Provide Smarter Choices in a Tough Economy

Virgin Mobile USA has unveiled a host of new Monthly and Pay As You Go Plans Without Annual Contracts that offer consumers even better value and more flexibility. Information about the new plans -- with clear comparisons to the competition - is online at
http://www.virginmobileusa.com and materials are currently rolling out across Virgin Mobile's retail partners. With no annual contracts, Virgin Mobile USA allows its more than 5 million
customers to change plans at any time without hassle or extra charges.
"There is no reason for consumers to lock themselves into the restrictive terms of a postpaid contract plan to get real value," said Dan Schulman, chief executive officer, Virgin Mobile USA, "especially at a time when many people need greater control over their spending and use of credit. We're closing the gap between those features traditionally offered by postpaid carriers and the value available from our plans without annual contracts."
Virgin Mobile USA has enhanced its highly competitive monthly plans, already a smart alternative to traditional postpaid offerings, and is
providing consumers with clear comparisons to its competition. For example, Virgin Mobile USA offers include 7 p.m. Nights and Weekend Minutes (500 minutes for $24.99, e.g.) and Unlimited 7 p.m. Nights and Weekends for just $49.99. "At this entry point, none of the leading national competitors with monthly recurring prepaid plans offer Unlimited Nights & Weekends beginning at 7:00 p.m., making this the smarter choice," added Schulman.
Virgin Mobile USA offers more value than many of its prepaid challengers as well. For example, its $34.99 monthly plan gives customers 300 Anytime Minutes per month as well as 1,000 Nights and Weekend Minutes that begin at 7:00 p.m. instead of the usual 9:00 p.m. for calls to anyone
in the U.S.
Virgin Mobile USA's recurring monthly plans now feature discounted
Messaging Packs, which cover email, IM, text and picture messaging. For
just $10 per month, customers on these plans also get access to Unlimited
Text & Messaging. Other wireless offers, for example, require up to twice
that amount and don't include all types of messaging.
The new Pay As You Go Plan now has the value of Roll Forward Minutes.
Up to 5,000 unused minutes on the Virgin Mobile USA Pay As You Go Plan
automatically "roll forward" (or carry over) when a customer buys a new
Minute Pack within 30 days of their last Minute Pack purchase.
And Virgin Mobile USA offers options with better per-minute rates than many of its competitors. This includes prices as low as 5-cents per minute
when a customer on the new Pay As You Go Plan buys the $50/1,000 Minute Pack.
Popular Virgin Mobile USA Top-Up cards are now more directly aligned to
specific minute values for customers on the Pay As You Go Plan. For
example, $20 equals 200 Anytime Minutes, $30 equals 400 Anytime Minutes and $50 equals 1000 Anytime Minutes, with purchase of the associated Minute Pack on the new Pay As You Go Plan.
Virgin Mobile is spelling out for smart consumers exactly how its new
prepaid voice and text & messaging options give value equal to -- and in
many cases, greater than -- that of other prepaid carriers. Easy chart
comparisons are available online, hooking into Virgin Mobile's overall
campaign of "You Rule" with the added message of "Who Rules?" -- the
obvious answer being Virgin Mobile USA, thanks to these new prepaid plans that offer even more value and greater flexibility than traditional
contract plans.
Detailed information on Virgin Mobile USA's new offers can be found on
its Web site,
http://www.virginmobileusa.com under the "Plans" header; comparisons to other companies' rates are at:
http://web.virginmobileusa.com/about/why-choose-us.
Source:
Virgin Mobile press release...
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