”Reverse Slingbox” takes revolutionary approach to delivering the full-blown web and PC digital media experience to the TV.
Las Vegas – Consumer Electronics Show (CES) –- January 8, 2007 — Sling Media, Inc., a digital lifestyle products company, today announced a new product called SlingCatcher™, designed to deliver rich video experiences to a television located in the home as well as in remote locations. Sling Media also announced the first key applications that will be a built-in part of the SlingCatcher platform at launch: SlingProjector™ and SlingPlayer for TV. Additional services and partnerships will be announced at a later date.
SlingProjector application: Full-blown digital media experiences for the TV.
The SlingProjector application – bundled with every SlingCatcher – takes a radically new approach to bringing web and PC-based content to the television by enabling the consumer to wirelessly project any web site or digital audio/video format onto their TV. “Current ‘digital media adapter’ products only provide subsets of the digital media experience we have come to love on our PCs and Macs,” said Blake Krikorian, co-founder, Chairman and CEO of Sling Media. “The beauty of the Internet is its totality and diversity. Hence, the notion of providing subsets of it on the TV screen just doesn’t cut it. In keeping with our reputation of providing uncompromised and empowering solutions to consumers, the SlingProjector application enables you to enjoy a full-blown web and digital media experience on the TV. Essentially, anything that can be viewed or played on my PC can now be slung to my TV via the SlingCatcher’s SlingProjector feature.”
The core use cases for the SlingProjector feature revolve around consumers wirelessly projecting web or PC-based content from their laptop to the TV. Net-based, long form content such as movies and shows mesh wonderfully with the “lean back” nature of the home TV experience. Additionally, short form content such as funny videos, music services and home movies/pictures lend themselves very nicely to social gatherings around the big-screen TV.
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