Doug Smith

XE Mobile announced today that they would offer the Sony Ericcson w300 Music Mobile Phone to their customers on pay as you go basis. This continues the trend of pay as you go providers offering better mobile devices to their customers at an affordable rate.
"XE Mobile is prepared to be at the forefront of the industry as we head into 2007 with the introduction of the first ever Walkman(R) phone for the pay-as-you-go segment," said Mark Ghermezian, president and CEO of XE Mobile. "Digital music is everywhere, and we believe that the XE member wants the ability to listen to music on their phone without the additional costs of downloading music from their service provider. The Walkman(R) product line resonates well with our target market and this partnership with Sony Ericsson is another step forward for us as we continue to build our XE brand."
"Americans of all income levels are infatuated with music and telecommunications on the go. Increasingly they are looking for one device that does it both," said Roger Entner, vice president of wireless telecom at Ovum, a leading analyst and consulting company. "Offering this type of phone to the pay-as-you-go user clearly shows that companies are recognizing that wireless consumers, regardless of how they pay for their service, are looking for more than a simple 'send and end' handset."
The W300 Walkman(R) phone offered by XE Mobile will be priced at only $99.99 offering the same great Walkman(R) music quality experience as high-end models, in a compact and eye catching, clamshell design. The handset, which supports both MP3 and AAC music files, provides a great sound experience with up to 30 hours of music listening. The experience for XE members is enhanced by direct music keys, shuffle function, as well as a built-in FM radio with RDS and flight mode. Sony Ericsson's Disc2 phone software supplied with the handset allows XE members to easily transfer their favorite CDs to their mobile phone and enjoy them anywhere, anytime without missing a call.
The W300 Walkman(R) phone offered by XE Mobile is loaded with features including a removable 256MB Memory Stick Micro(TM) (M2(TM)) expandable to 1GB, as well as a stereo headset, USB cable and music management software. Media player information and caller ID details can be accessed from the front of the clamshell, without opening the phone. In addition to the great music features, the handset has an integrated camera with 4x digital zoom for XE members to take and view photos or record videos and Bluetooth(R) technology, ideal for sharing data with other Bluetooth-enabled devices.
Check out www.xemobile.com for more information.


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Kulnet

Sounds neat. Thanks for the heads up.

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Paul