Verizon Wireless to get exclusive rights on Mobile ESPN content

For those of you that can't live without ESPN,Verizon Wireless and ESPN havesigned an exclusive, multi-year agreement that will provide Verizon customers withthe sports content application. TheVcast data service will cost users an 15 per month.

Verizon Wireless customers who sign up for a V CAST subscription will receive exclusive access to a variety of ESPN content choices, including Mobile ESPN, the award-winning, immersive sports content application which was the heart of the Mobile ESPN MVNO service. The Mobile ESPN application will be available only through Verizon Wireless.

“ESPN has built the best wireless sports application of its kind and we are extremely pleased to offer our unique content and unmatched innovation through the nation’s leading wireless carrier and data provider,� said Salil Mehta, executive vice president, ESPN Enterprises. “For ESPN, this is the right strategy and the right carrier relationship to grow our business while serving millions of sports fans with the information they want, when and how they want it.�

Mike Lanman, vice president and chief marketing officer for Verizon Wireless, said, “Through our relationship with the worldwide leader in sports, we will offer our customers access to the best in sports, across our mobile platforms. This is truly about providing customers with sports news and entertainment in the way they want it – whether they want text alerts on changing game scores and sports news or want to be immersed in a complete multimedia experience with V CAST.�

The exclusive agreement offers a variety of ways for Verizon Wireless customers to keep up to date with information from the undisputed sports leader, including:

• The Mobile ESPN application, which will offer real-time sports news, scores and information; personalization for favorite teams; scoring alerts; video and much more for V CAST customers.
• Exclusive information and features from ESPN, including select ESPN Insider content and ESPN fantasy team management on Verizon Wireless’ V CAST services.
• With ESPN On Demand mobile video, V CAST customers will get video clips including highlights, analysis, news and content from ESPN-branded shows including SportsCenter, Cold Pizza, Rome is Burning, Outside the Lines, Pardon the Interruption and Around the Horn.

ESPN will be included in the standard V CAST daily and monthly subscription packages so that V CAST customers can enjoy news and entertainment from ESPN at no additional charge.

Additionally, Verizon Wireless’ forthcoming V CAST TV service, provided by MediaFLO USA, will also include, ESPN Mobile TV, a 24/7 channel from ESPN with a compelling selection of live, simulcast sports events; comprehensive and breaking sports news, commentary and analysis; and real-time sports scores and game updates. V CAST TV – the first service of its kind in the country – will bring Verizon Wireless subscribers an unmatched mobile entertainment experience.

For more information about Verizon Wireless’ products and services, visit www.verizonwireless.com.

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