Jaap van Ekris from
Modern Nomads has a terrific article on
the (non)sense of push communication that you should read if you are thinking about using Push Email. Do YOU really need it? Is it truly going to improve your ability to react and respond to important matters? Push technology can actually save time but at what cost and what value will it actually provide? In part, Jaap said the following:
Push e-mail seems to have become the holy grail of mobile computing. In the US, Blackberry is a huge success, and now other players in the mobile arena see it as the feature to have as well. Regardless if we want it, new devices will be equiped with push e-mail. But is it desirable to have push e-mail in the first place? And what is the business value of push e-mail? In this article we try to address these questions. Around 35\% of the people (want to) use mobile e-mail Mobile e-mail is a big business driver for mobile devices. Many people want it. In fact, according to a recent study 37\% uses his/her mobile phone to retrieve e-mail while according to other studies, around 32\% of the people use or want to use mobile e-mail. So on averagearound 35\% of all people want mobile e-mail. Looking at executives, the number even increases to 76\%. Main reason is that it allows people to deal with their mail when they have time andsaves time in moments that are important to them. The next step, according to the industry, is push e-mail. This is a service that is highly desired by providers to supply to users. Blackberry has become very big with this push e-mail concept, and now both Microsoftand Nokiaare eager to move in this market as well. Basically they will have to in order to level the playing field. Some consumers want it badly as well, and they are willing to switch e-mail providers in order to get it. But why do suppliers offer it to us? Is it such a desireable feature to start with? And what are the consequences? Does it make sense from a technological point of view and from a social viewpoint?
Find out the answers to these and others questions about Push Email here at
Modern Nomads
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