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Press Release for Lexar Media Inc


Lexar Media Expands USB Flashdrive Portfolio with JumpDrive(TM)Music
10/27/2003 6:00:00 AM
Company Leverages Core Technology to Deliver an Enhanced USB Flashdrive with MP3 Player Capabilities

FREMONT, Calif., Oct 27, 2003 /PRNewswire-FirstCall via COMTEX/ -- Lexar Media, Inc. ( LEXR ), a leading manufacturer and marketer of high-performance digital media and accessories, today introduced JumpDrive(TM)Music, a portable USB flash storage device which enables people to easily store, carry and transfer data files, while also serving as a full-featured MP3 player. JumpDrive Music, Lexar Media's first JumpDrive with MP3 player capability, furthers the company's well-established position as a leader in the USB flashdrive media category by delivering reliable storage capacity for mobile computer users, while satisfying the growing number of consumers seeking a portable digital music solution.

"JumpDrive Music is a natural extension of our popular JumpDrive USB flashdrive products," said Dave Klenske, director of product marketing, Lexar Media. "Since entering this category Lexar Media has satisfied different audiences with highly sought after features including high-speed capability and security software. JumpDrive Music will appeal to active people who desire storage capacity for all of their valuable information including music."

JumpDrive Music will be available in 128MB and 256MB capacities and can store approximately two to four hours of high quality music, or the data equivalent of 88 or 176 floppy disks, respectively. Affordably priced at $89.99 and $159.99, JumpDrive Music is ideal for students and mobile professionals who have the need to transport valuable document files, but also enjoy traveling with their favorite music. The USB connection and compact size allow users to quickly download personalized music selections to enjoy throughout the day.

JumpDrive Music includes a host of MP3 player features to enhance the user's experience, including an easy-to-use single navigation button for accessing all player controls, an equalizer and an easy to read backlit LCD display. JumpDrive supports MP3 and WMA, the most popular digital audio formats on the market today.

JumpDrive Music will be available at retail locations nationwide in November 2003, and includes one AAA battery, earbud headphones, a lanyard and a USB cable for quick and easy connection to a PC or Macintosh. JumpDrive Music is compatible with Windows 2000/Me/XP, Mac OS X and Mac OS 9 operating systems, with no drivers required.

About Lexar Media, Inc.

Lexar Media, Inc. is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. As a digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds over 60 controller and system patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit .

Cautionary Note Regarding Forward-Looking Statements

This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to the benefits of and consumer demand for Lexar Media's products and the growth opportunities available to Lexar Media. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of Lexar Media's business depends on its ability to achieve and maintain technology leadership, and sell and market products that are commercially accepted. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for its fiscal year ended December 31, 2002 filed with the SEC on March 31, 2003, as amended on July 31, 2003. Lexar Media assumes no obligation to update the forward- looking information contained in this news release.

NOTE: Lexar Media, JumpDrive and the Lexar Media logo are trademarks of Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.

SOURCE Lexar Media, Inc.

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