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Wow,... news travels fast. Here I thought I was going to start a thread on this.
I think it's a cool concept, but has two drawbacks.
1) A little late in the game, with SD cards becoming the defacto standard and SD capacity increasing every day. Why would you want a device that has moving parts subject to wear and tear?
2) They're nuts if they think that the current form factor they are displaying is going to sell. I have a two-year-old at home that could snap that off faster than you can say "non-warranty damage". I'm with joelw135, it might sell if it were packaged in a sleeve. However, not for very long as SD cards will probably outpace this technology.
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