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Old 03-07-07, 12:41 PM   #1 (permalink)
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Soda is good for you... Because we say so... Yea That's the Ticket

http://www.nytimes.com/2007/03/07/bu...gewanted=print

Quote:
Makers of Sodas Try a New Pitch: They’re Healthy
By ANDREW MARTIN
Healthy soda?

That may strike some as an oxymoron. But for Coca-Cola and PepsiCo, it’s a marketing opportunity.

In coming months, both companies will introduce new carbonated drinks that are fortified with vitamins and minerals: Diet Coke Plus and Tava, which is PepsiCo’s new offering.

They will be promoted as “sparkling beverages.” The companies are not calling them soft drinks because people are turning away from traditional soda, which has been hurt in part by publicity about its link to obesity.

...
It is all about marketing. Remember the old Glade Air Freshener commercials? "House smells like the stinky fish from dinner last night, use Glade Air Fresheners and now it smells like fish AND roses."

or something like that...

I haven't had a soda or carbonated beverage (beyond a "Jack and Coke", ok... lots of those) in 2 years
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Old 03-07-07, 01:06 PM   #2 (permalink)
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You mean that Mt. Dew has more than just caffeine in it?

huh... who knew?
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Old 03-07-07, 02:04 PM   #3 (permalink)
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I only drink Microsoft Soda

Last edited by psionandy; 03-07-07 at 02:16 PM.
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Old 03-07-07, 02:14 PM   #4 (permalink)
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I don't mind a "soda" but it must be diluted with some sort of alcohol.
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Old 03-07-07, 02:45 PM   #5 (permalink)
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Now I've heard everything... Really. What will they discover next?
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Old 03-07-07, 03:33 PM   #6 (permalink)
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Gave up Soda's years ago, but Energy Drinks. Have you tried Enviga yet. Oooooohhh maaaahhn, go daddy go.
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Old 03-07-07, 03:38 PM   #7 (permalink)
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Healthy Soda - yeah right.
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Old 03-07-07, 03:41 PM   #8 (permalink)
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Actually.... I'm all about the BAWLS!!!!!
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Old 03-07-07, 03:48 PM   #9 (permalink)
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As long as there are the uneducated, uninformed, lazy, susceptible to marketing etc ... people out there - we'll have companies creating products to take advantage of that.

Good ol' consumerism. It's not necesarily about the products ... but about the people.
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Old 03-07-07, 03:53 PM   #10 (permalink)
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The Energy Drink of the Millennium: Liquid Caffeine!
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Old 03-07-07, 10:27 PM   #11 (permalink)
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Originally Posted by Graham2456 View Post
I don't mind a "soda" but it must be diluted with some sort of alcohol.
Could use a few Scotch 'n soda 'bout now! Ugh, MS ruined my evening. :realmad:
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Old 03-08-07, 12:48 AM   #12 (permalink)
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aw yeah, the local CompUSA sells Bawls.

But, I don't drink sugar; it's a major factor in my 30 lbs. of weight loss.
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Old 03-08-07, 01:00 AM   #13 (permalink)
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Coke zero is an excellant no-cal mixer.
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