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Old 07-09-07, 04:55 PM   #1 (permalink)
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Starbucks: Solving the mystery of the elusive "short" cappuccino.

The mystery of the "short" cappuccino. - By Tim Harford - Slate Magazine

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Here's a little secret that Starbucks doesn't want you to know: They will serve you a better, stronger cappuccino if you want one, and they will charge you less for it. Ask for it in any Starbucks and the barista will comply without batting an eye. The puzzle is to work out why.

The drink in question is the elusive "short cappuccino"—at 8 ounces, a third smaller than the smallest size on the official menu, the "tall," and dwarfed by what Starbucks calls the "customer-preferred" size, the "Venti," which weighs in at 20 ounces and more than 200 calories before you add the sugar.

The short cappuccino has the same amount of espresso as the 12-ounce tall, meaning a bolder coffee taste, and also a better one. The World Barista Championship rules, for example, define a traditional cappuccino as a "five- to six-ounce beverage." This is also the size of cappuccino served by many continental cafés. Within reason, the shorter the cappuccino, the better.


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Old 07-09-07, 05:22 PM   #2 (permalink)
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You can ask for any coffee in a "Short", that is all I buy at Starbucks. They don't advertise it but I have never had a problem getting one.
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Old 07-10-07, 04:41 AM   #3 (permalink)
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You live and learn - next time I am in the states I will ask for one.

No point in the UK it is hard enough to find a Starbucks that serves drinkable coffee now they have converted their stores to vending machine style coffee makers; if the staff aren't giving you attitude the coffee is so weak it's not worth drinking.

When I was in New York I did notice to get a medium capp you really had to order a Venti but the thing that stood out was how slick the operation is; I stood in line at 8.00am in Trump Tower one day and it was so slick; in the UK they think they're busy if they have more than three customers.

Sorry to digress, thanks again for the tip.
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Old 07-21-07, 05:40 AM   #4 (permalink)
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i guess thats the same as when people ask the barista to "pull it short"
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cappuccino, elusive, mystery, short, solving, starbucks

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