Networks plot midseason makeovers
Strike, slow start necessitate fall overhaul
By JOSEF ADALIAN, JOSEF ADALIAN, MICHAEL SCHNEIDERAfter a fall launch that's left everyone a bit bruised, network execs hoped to see a bit of healing come January -- but a writers' strike now threatens to leave them even more bloodied.
The strike - set to begin just after midnight on Monday - couldn't come at a worse time for the broadcast webs. This fall, success stories have been few and far between, and increased DVR usage is challenging the way networks, advertisers and pop culture arbiters evaluate the performance of new shows and returning tentpoles.
Digital downloads, Internet streaming, ever-more competish from cable originals, and Web and vidgame options are among the countless reasons thrown out as contributing to primetime's season of discontent. And while no one seems to have a magic formula for reversing the trend of declining primetime ratings, just about every one in the biz agrees that a strike -- and the loss of original, scripted skeins for the time being -- will only make things worse.
"It's been an abysmal season," says one entertainment president. "What ultimately worries me about a strike is, are we hastening the narrowing of network TV? If we have to put up a sign that says 'gone fishing,' luring viewers back is going to be even more difficult."
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aaacccckkkk... time to renew my gym membership
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Believe me, it is no big deal. I would go ahead and watch A-Team or Mc Gyver anyday over the crap they call series / tv-shows right now. Or better yet, turn to Discovery Channel. :)
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nope... the ipod era and online TV has... and the 400 cable channels
Back when there were only 3 or 4 stations to watch, they really had to work for it
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Believe me, it is no big deal. I would go ahead and watch A-Team or Mc Gyver anyday over the crap they call series / tv-shows right now. Or better yet, turn to Discovery Channel. :)
YEAH Mc Gyver ANYDAY! OR EVEN BETTER TWILIGHT ZONE:approve:!
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the prof was dumb... He could built a sat phone using coconuts, but couldn't build a raft or patch a hole on a boat
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