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Yesterday, on my way back from St. Louis, I stopped at a Starbucks drive through in Springfield, Il. I received a coffee in a new, different container. I asked why they changed the cup. The nice lady responded, "we are showing the new face of Starbucks. This cup represents a new direction for us. When coffee is in this cup, with this logo, it means that it has been brewed to a more consistent, higher quality. Starbucks is going back to the basics to provide you a better experience."
I said, "I was happy with the coffee before, but whatever."
So I drove off and a couple blocks later took a sip. The coffee was lukewarm! So I drove back and exchanged the cup for a hot one. I asked, "Is this the new face of Starbucks!" We both laughed.
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